You create, but never ever will you control or own it. My new rant explores the uncomfortable truth about being a modern creator & and why most of us will be forgotten even if we make some kind of breakthrough. If you're a freelancer, artist, YouTuber, or digital creative, this might be the most important conversation you'll hear this month. From legal contracts to the algorithms that create our identities; my talking video discusses the emotional, philosophical, and legal costs of creation in that 'internet age'. We dive deep into: Why creators lose control of their work, names, and reputations, The myth of ownership in digital spaces, Real examples like Taylor Swift, Rick Rubin and Tony Buzan, developer of mind maps. Why hustle culture and algorithmic fame may be working against you A new physical creative system that claims to reclaim agency over your process So whether you're now feeling overwhelmed by content culture or maybe wondering if your creative work even matters, this video will give you perspective and maybe a path forward.